See how much of your city can’t find your business.

We run 81 real Google searches across your service area and show you, spot by spot, where you’re in the top three and where a competitor gets the call instead. Most businesses we scan show up across a third of their area or less.

From $99, one-time. Results in about a minute. How it works

1
TurfReach
36%
TurfRank
1.7 / 3
TurfScore
20
Patchy
Illustration of a typical first scan. Your map will look different.

You checked your rank from your office. That’s one search out of 81.

Google ranks local results by where the searcher is standing. Someone across town sees a different top three from someone next door to you, so one check from your laptop says almost nothing about whether your neighbors can find you.

TurfMap lays a 9 by 9 grid across your service area and runs a real Google search from each of the 81 points. Each one returns the top three as a searcher standing there would see it, so you can see where you’re first, where you slip, and where you don’t appear at all.

Of the more than 800 businesses we’ve scanned, three in four showed up in the top three across a third of their area or less.

A typical rank tracker
“You rank #2 for plumber Toronto.”
TurfMap
“You’re first at 12 spots, second at 14, third at 11, and missing at 44.”
  • Atlas Plumbing & Drain
    Plumber
  • Quick Pipe Pros
    Plumber
  • Maple City Plumbers
    Plumber
Illustration of Google’s top three. Which three you see changes as you move across town; TurfMap checks 81 spots.

Three fixes in plain English. And one number to track them by.

Every TurfScan ends with three actions in priority order, written from your own results: your categories, your reviews, the businesses you’re up against.

  1. 1

    Add “Air conditioning repair service” as a category on your Google Business Profile

    Your only category is HVAC contractor. The three businesses holding the spots you’re missing all list AC repair, and that’s the search you scanned.

  2. 2

    Close the review gap with the two businesses ahead of you up north

    They have four to six times your reviews. Reviews are one of the signals Google weighs when it picks the top three.

  3. 3

    Make your address match on Yelp and Bing

    Both still list your old suite number. Matching listings help Google trust they’re all the same business.

Example for an HVAC company. Yours is written from your own scan.

Your TurfScore

One number from 0 to 100 for how visible you are across your whole area. It combines two others, and your dashboard shows all three.

TurfReach
is the share of the 81 spots where you’re in the top three at all.
TurfRank
is how high you rank where you do appear, from 1 to 3. Higher is better: 3 means first every time.
Invisible
0–19
Patchy
20–39
Solid
40–59
Dominant
60–79
Rare air
80+

Most businesses score under 20 the first time we scan them.

Two ways to buy. A one-time audit, or monitoring every week.

One-time audits

Start with one map and decide the rest after you see it. Hand it to your team, share it with a freelancer, or use it to judge the vendors pitching you.

TurfScan
$99one-time

Find out what your map actually looks like.

  • 81-point geo-grid scan, one keyword
  • TurfReach + TurfRank + TurfScore
  • Citation check across the directories that matter for your trade
  • AI Coach: top 3 strategic recommendations, grounded in your real audit data
  • Your report online, to come back to any time
  • Delivered in under a minute
+ 30 days of TurfMap Pulse, free
Recommended
Visibility Audit
$499one-time

Scan + 90-day Roadmap built around your map.

  • Everything in TurfScan
  • 30-minute strategist diagnostic call — live competitor teardown + score interpretation
  • Per-vertical NAP audit — every directory specific to your trade
  • Competitor analysis with heatmap overlay (your nearest 3 competitors)
  • 90-Day Visibility Roadmap (PDF) — week-by-week action plan with projected TurfScore lift per action
  • 30-day automated re-scan to measure progress
  • 60-day strategist check-in call
  • TurfScore Lift Promise: implement within 14 days. +10 TurfScore points in 90 days, or your $499 back.
+ 30 days of TurfMap Pulse, free
Strategy Session
$1,497one-time

The full picture — for operators ready to invest.

  • Everything in Visibility Audit
  • Three TurfMap scans across different keywords or service variations
  • Three competitor deep-dives — full GBP teardowns with annotated screenshots
  • 90-minute strategy session with a TurfMap strategist
  • Strategist read on where to focus your investment
  • Branded comparative report covering all three keyword angles
+ 30 days of TurfMap Pulse, free

The TurfScore Lift Promise covers the Visibility Audit ($499) and the Strategy Session ($1,497). Implement our recommendations within 14 days and lift your TurfScore by at least 10 points within 90 days, measured by the re-scan built into your audit, or we refund your purchase in full.

Audit buyers who want it done for them usually move to Fourdots Digital’s Local Lead Machine for done-for-you local SEO and ads. We’ll talk options on the strategist call.

Continuous monitoring

Want to watch it every week? We re-scan weekly, alert you when it shifts, and on Pulse+ build and sync your business listings across 70+ directories for you.

TurfMap Pulse
$39/month
+ $99 TurfScan setup (one-time)
or $31/mo billed annually ($372/year — save $96 / 20%)

Continuous monitoring of your local SEO territory.

  • Weekly automated TurfMap scan
  • Up to 3 keywords, 1 location
  • 9×9 grid covering your service area
  • Full dashboard — TurfScore, TurfReach, TurfRank, Momentum
  • Weekly competitor movement summary
  • Email alerts on TurfScore movement of 5+ points
  • Monthly automated PDF report
  • TurfMap AI Coach playbook refreshed each scan
  • Cancel anytime
Recommended
TurfMap Pulse+
$99/month
3-month minimum subscription
+ $99 TurfScan setup (one-time)
or $79/mo billed annually ($950/year — save $238 / 20%)

Pulse tells you what’s broken. Pulse+ fixes it for you.

Everything in Pulse, plus:

More monitoring
  • Up to 10 keywords
  • 12-month historical trend view
  • Slack integration — alerts and weekly summaries to your channel
  • Looker Studio + Google Sheets data export
  • CSV raw data export
  • Manual competitor tracking — pick up to 5 competitors
  • Granular alerts — competitor entries, score drops, cell-level changes, Momentum reversals
  • On-demand AI Coach refresh
Intelligence & diagnostics
  • GBP Optimization Scorecard — your Google Business Profile scored 0–100 with the exact gaps to close
  • Competitor Intel — top rivals ranked by map share, with the review and rating gaps separating you
  • Keyword Opportunity Finder — your keywords ranked by winnability, pointing at the one to focus next
Citations + listings sync
  • Business listings built + kept in sync across 70+ directories
  • Google, Apple Maps, Bing, Facebook + the major data networks
  • NAP corrections propagate automatically from one profile update
  • Listings stay synced for as long as your subscription is active
How listings propagate
Major platforms (Google, Apple Maps, Bing, Facebook) sync within days. Full propagation across the long-tail directories takes 4–6 weeks. Score lift typically visible in scans starting week 4 onward.

More than one location? Add each one for $25 a month on Pulse or $35 on Pulse+. No tier jumps.

Looking for full-service local SEO instead? See Fourdots Digital’s Local Lead Machine.

The $99 promise: if your map doesn’t show you something you didn’t already know, email us within 24 hours and we’ll refund it. All prices in USD.

Questions people ask before they buy

The scan finishes in about a minute; all 81 searches run at once. After you fill in your business details you get an email with a link to your map, where you can generate your fix list. The Visibility Audit adds a 30-minute strategist call (you pick the slot), and its 90-Day Roadmap PDF lands within 24 hours of that call. The Strategy Session adds a 90-minute deep-dive scheduled within 2 business days.

See your map. Then decide what to do about it.

Worst case, $99 confirms what you suspect. Best case, you find a fix that pays for itself with one new customer.

Real searches
81 Google searches per scan, not estimates.
A report you keep
Online, so you can come back to it. Not a PDF that goes stale.
Built by an agency
Fourdots Digital uses it on its own clients every day.